The Wii zapper can be at best seen as the new age evolvement of the Nintendo Entertainment System’s light gun. As you remember the Nintendo Entertainment System’s light gun was a very popular accessory in the days when Nintendo was introduced and the most popular games were Duck hunt and Wild Wild West etc. The zapper is now brought out for the Nintendo series to the wii . It is available in the markets for a mere $20.
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Wii wannabes hoping for a dip in its pricing for the coming holiday season may have to wait a while longer. A drop from the current $249 retail price in the Us territory is not going to happen very soon. George Harrison, chief of marketing in US cited strong demand for Wii as the reason in an interview with Reuters recently.
Nintendo is likely to keep the price steady at that $250 level, he continued, as Nintendo is in an excellent position even after its competitors Sony( NYSE:SNE) and Microsoft(Nasdaq: MSFT) did some aggressive price cuts on their consoles failed to stall Nintendo’s momentum.
Even as its competitors shuffle their prices to gain market share and push sales in the upcoming holiday season, Nintendo is going to be on the same price on its hot selling consoles. There’s no reason not to. It is the hottest selling gaming console, cheaper that it two major competitors and is widely under supplied in the US.
